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The modern world is concaved in a virtual reality webbed together to complete multiple loops. These lines interconnect the entire globe (leaving jagged lines in North Korea…maybe?). Information relayed from one point darts away at the speed of light to interconnected mediums as specified by the dispatcher. Giving heed to the promptness of the existing technology, companies have stretched out advertising and marketing campaigns staying focused on email marketing plans.

A Survey conducted by Verticalresponsee states non-profits, real estate and marketing and advertising companies as the top three industries with the most vigorous email marketing tools and strategies for business. However, other industries like music, consumer electronics, financial services, motion picture and film and graphic designs have higher email opening rates.

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Though the efforts of industries sending out frequent emails are valiant, the leaderboard speaks otherwise. So, what do businesses need to reckon while sending emails?

Right time right place
Timing has a lot to do with your subscribers responding to your mail. Surveys suggest sending emails on Tuesdays. A 2013 survey by GetResponse states that over 17% of all emails are sent on Tuesdays, making it the most popular day of the week to mail. Similarly, Experian suggests sending emails in the afternoon have more email opened. It further suggests sending emails in the evening if you’re expecting for a reply.

Test your mail
The subject line has been the most tested element in marketing emails. It makes emails stand out from competing companies. However, there are many other elements that contribute to your email’s success.

info-graphics Email marketing guideline imageOptimize for mobile digital devices
Data published on smartinsights shows the inclination of users towards cell phones as opposed to desktops. In the US, the use of mobile digital devices is significantly higher at 51% compared to desktops (42%) and other connected devices like smart watches and tablets (8%).

WHAT YOUR ORGANIZATION CAN DO TO IMPROVE EMAIL ENGAGEMENT ON MOBILE DIGITAL DEVICES?Info graphics on email optimization for mobile device image