You close your eyes only for a moment and it’s gone. Yes, that’s the unsuspected nature of marketing trends. Mind you, if Kansas were more of a marketing firm than a rock group, their hit ballad “Dust in the Wind” would perfectly align with the constantly changing marketing practices. In marketing, there’s no saying how long drills last for, despite the contemporary practicality. The bottom line: adaptation to the changing scenario is the key to survival. To be successful, marketers and businesses must be willing to stay updated with the constant evolution in society.
While we are on the verge of flipping the first page of the calendar this year, business gurus have brought forth the best possible, yet unique, marketing practices for 2017. We have highlighted the 5 top marketing trends that you will see in 2017.
Native ads are material in an online publication which resemble the publication’s editorial content, but is paid for by an advertiser and intended to promote an advertiser’s product. Though the definition provided portrays certain content marketing traits, native ads and content marketing should not be confused. Native ads integrates content marketing in its process, native ads covers a broader spectrum.
Native ads are being perceived as one of the more effective marketing tools in businesses because of their luring capabilities. Sharethrough shows the rise by 25% more consumers to look at in-feed, native and ad placement more than standard banners. Similarly, the site also mentions the rise in purchase intent by 18% compared to banner ads.
Purpose Driven Marketing
Purpose driven marketing contemplates the needs and interests of their target audience for branding and bonding. It also shows interest in supporting worthy cause. As a matter of fact, 91% of millennial says they prefer choose brand addressing a cause.
This marketing strategy is gaining popularity because of the results it has been generating. Additionally, purpose driven marketing has perks such as:
• It aligns leaders and team members around a common purpose, mission, and culture.
• Attracts the right type of customers, employees, partners, and investors who believe in your values.
• Motivates you and your team to be more productive.
Video and visual marketing strategy is the quickest way to grasp audiences’ attention. Don’t believe us? Here are some stats to prove the point. In their website, Syndacast states that 74% of all internet traffic in 2017 will be video. Also, the word “video” in the subject line of an email can increase open rates by 19%, click-through rates by 65% and reduce un-subscribers by 26%.
Damn those millennials! Do they have time for anything other than Snapchat?
While the millennial attain get their daily dose of entertainment and updates from across the world from their favorite social media platform, marketers can also benefit from the same.
1. Stream live events
2. Call for users to participate in give away
3. Promotional videos that don’t bore your audiences
4. Partner with influencers
5. Take behind the curtain
Writing is the key when it comes to content marketing. From drafting scripts for videos, or texts for social media postings, you need to set a tone when writing for all of them. Marketing platforms follow unique styles of writing and tones considering the audience they are reaching out to. It is important to sync with their behavior in order for your audience to take grasp of the message you are feeding. As writing has a crucial role in all promotional campaigns, consider hiring a dedicated writer rather than experimenting your own skills. Don’t let petty mistakes be the reason you are not reaching out to your target audience.
The trends mentioned above are only a few ways you can go about sharing your story, mission, or message. It is advisable for businesses to stay updated to the changing trends and practices. Also, businesses should be creative and innovative with newer methods and platforms, because all great ideas – including marketing platforms – start from scratch.