“Not implementing a marketing automation solution may be the ultimate career limiting move for today’s businesses. If you haven’t started yet, you’re already behind the 8 ball.”
– IDC Group, November 2011
Why is marketing automation spoken so highly of?
- It improves the accountability of marketing & sales teams
- It refines the lead management process
- It improves lead nurturing
- It helps personalize external communication
- It shortens the sales cycle
Don’t just take our word for it. We’ve got some evidence to back up our claim. Here are a few eye opening stats.