Why Marketing Automation is a Must for 2016 - banner

“Not implementing a marketing automation solution may be the ultimate career limiting move for today’s businesses. If you haven’t started yet, you’re already behind the 8 ball.”
– IDC Group, November 2011

Why is marketing automation spoken so highly of?

  • It improves the accountability of marketing & sales teams
  • It refines the lead management process
  • It improves lead nurturing
  • It helps personalize external communication
  • It shortens the sales cycle

Don’t just take our word for it. We’ve got some evidence to back up our claim. Here are a few eye opening stats.

Why Marketing Automation Is a Must for 2016 - banner