LinkedIn for businesses and individuals alike is a powerful platform for lead generation, network expansion or branding purposes. Its growing implications in businesses have increased the possibilities of enabling relationship and leadership building capabilities. Stats further back the strong base LinkedIn has constructed for individuals and/or businesses to extract information.
How exactly does LinkedIn help businesses and individuals grow professionally and fall under the global radar? Author Bobby Darnell states, “Active participation on LinkedIn is the best way to say, ‘Look at me!’ without saying ‘Look at me!”
For individuals, the following are some -basics which, when given heed to will attract eyes.
1. Boolean Keyword searches
The method of extracting profiles from LinkedIn using specific keywords and codes is known as Boolean search. Say, a recruiter is looking for a Marketing Manager with an MBA who has experience in brand management. The following would be the Boolean search for the position:
(“Marketing Manager”) AND (“MBA”) AND (“Brand Management)
In order for your profile to be noticed in similar scenarios, add keywords in the headline (right below your name), summary section, job titles and descriptions, education, and skills.
Following these steps can help individuals attract attention from businesses. Similarly, businesses are on a constant hunt for prospects and what better platform than LinkedIn.
2. Introduce yourself
Don’t keep your profile visitors wondering who you are. Use the headline right below your name to introduce yourself. Also, make sure you use one or more keywords justifying the Boolean search criteria.
3. Validate Profile
Get recommendations from your professional colleagues/connections. If you claim you have experience in any given field, recommendations from your supervisors and peers will help your profile visitors better understand you.
4. Summary to Wow
When writing your LinkedIn profile summary, use first person pronouns – I and me. Emphasize on words that best define you with a nice flow to woo your profile visitors. You can also take help from online templates to decorate your personal summary.
From a business perspective, LinkedIn is a great prospecting tool. However, scouting multiple prospects can be somewhat a tricky job, if you are not familiar with the tricks of the trade. For businesses, there are multiple ways of finding the prospect that matches their requirements. The aforementioned Boolean method is amongst the most popular method of prospecting. It displays results based on keywords fed to search engines. There are numerous other techniques, such as those given below, which can prove to be handy during the prospecting process.
1. The sidebar
There is a sidebar in the right corner consisting of profiles similar to the one you are currently visiting. This “People Also Viewed” sidebar shows other profiles with similar traits which could interest businesses.
Go to the profile of one of your ideal customers or prospects and scroll to the “People Also Viewed”. You will probably find similar profiles and contacts that will help you broaden your search. This tool helps multiply a single prospect into several.
2. Job Changes
When a person takes on a new role, they are more open to giving newer products and services a shot. Considering the urge for the trial of newer products and services, be sure to pitch your idea at the right moment.
To stay updated with your connections and determine which of them has recently joined a new company; click the “Keep in Touch” button under the “Connections” tab. But, be sure to reach out to them sooner than later.
3. Skill Endorsements
Similar to the “People Also Viewed” sidebar method, scroll down to your prospect’s “Skills” section to check who has endorsed them. This will not only help you understand the prospect’s professional skills but also social skills – for, those socially active are likely to be recognized by corresponding profiles.
4. Competitor Networks
Selling a product to a competitor’s customer is considered easier than scouting for a new prospect with no prior product experience. Someone with a fair amount of product knowledge can help to cut the process of streamlining the product information.
LinkedIn provides a network of prospect that includes those from rival salespeople or companies – if the organization has opted not to hide contacts. Your rival companies are most likely connected with their prospects and customers. Going through the list of their connections – given that you’re given access to their connection’s list – can help you drag in prospects for yourself.