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In our previous blog, we discussed the possibility of an increase in sales and marketing performance due to the incorporation of big data. The blog also specified the fields where big data use could have the biggest impact.

It is apparent that Internet sourced figures provide suggestions as to the basis of the buyer’s behavior. However, the lack of expertise has led to an under-utilization of big data. Research published in the MIT Technology Review states that only 0.5% of the existing data is ever used. Though popular opinion suggests that only big organizations have access to big data, the fact of the matter is that even small companies benefit from data.

In this blog, we focus our interest in analyzing how big data can influence sales. The following graphics represent the state of big data in the current scenario.