Sales and marketing have close professional ties that allow interdepartmental work collaboration. Task similarities persuade the work nature of sales and marketing to be alike. However, a detailed analysis suggests major differences between the two. In this blog, we deep dive into the sales and marketing anatomy to analyze the major differences between sales automation and marketing automation.
From an outer perspective, both sales and marketing automation tools appear to have numerous similarities. Both are interrelated as the ultimate goal of both systems leads to closing deals or eventually converting prospects into clients. Nonetheless, in reality, they’re apples and oranges. While marketing automation solutions aim at marketing promotion, sales automation tools boost the sales processes.