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The shift in consumer preference from traditional marketing to digital marketing has compelled marketers to reevaluate their promotional strategies. Consumers are gradually losing interest in the traditional method of marketing due to its interruptive nature. Additionally, traditional marketing costs a fortune and serves campaigns which last for only a limited period of time, compared to the modern content marketing strategy.

On the other hand, content marketing covers a larger area with cost-effective investment. Smart marketers understand the value of the digital form to approach consumers; hence, enter content marketing. The following illustration is the reason why the modern approach of marketing strategies is taking the advertising domain by storm.

Content marketing deals with creating and providing valuable relevant and consistent content.

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