Internet usage is rapidly increasing with the rise in mobile devices. Mobile devices are faster, portable and easy to use, and it is increasingly becoming the preferred device for internet access. GWI Device report reports that over 80% of internet users own a smartphone and are increasingly relying on it to communicate with businesses. This makes it imperative for businesses to have an online mobile presence.
Here are 5 compelling reasons to encourage your business to have a mobile presence.
To improve customer engagement
Mobile optimized website or app can improve customer engagement by including functions like product review, survey, social sharing, post-purchase support and other options. Consider Kraft Cadbury’s iFood Assistant for an example. The iFood app uses CRM platform to engage customers with features like coupon and interactive deals. Seven years after the launch, iFood Assistant app still continues to engage customers and sell recipes. Meanwhile comScore reports that mobile engagement time has grown by 55% in 2014.
To prioritize content
The way the content is presented to customers plays an important role in customer experience and conversion rates. Mobile optimized website or app allows businesses to serve the right contents to their customers. For example, California Pizza Kitchen prioritizes its mobile content by putting “View Menu” and “Find a Location” as its first two options in their website. Since majority of their customers visit the site to order food to their desired location, prioritizing content on food items and location has generated great results. Some companies also give the prioritization options to their customers. Content prioritization also allows businesses to skip the heavy contents so that the website runs faster in mobile devices.
To encourage mobile spending
Mobile app revenue and transactions are growing exponentially. According to HubSpot, more than 75% of smartphone users use their phone for shopping purposes. In another interesting stat, Juniper Research estimates that over 2 billion mobile users will make a mobile commerce transaction by 2017. This will lead to an increase in global revenue generated through mobile app.
To pave the way for advertisements
With a significant increase in mobile engagement time, there is a huge scope for mobile advertisement. People are spending more time in mobile devices to surf their favourite social media, email and news sites. So advertising in platforms like Google and Facebook can be a huge boost for businesses. According to HubSpot, mobile advertisement has 5 times better performance rate than desktop online ads. It is clear that mobile is the future and running an ad campaign in mobile platform will be beneficiary to businesses.
To integrate offline features
One way to give a positive experience to your customers is to allow them certain offline features. While building your mobile app, consider to create some offline features so that your customers don’t have to rely on internet connectivity completely. One perfect example is Google maps. Users can save a location and use it for later use without going online. Facebook has integrated an offline feature called de jour in their iOS app. The app allows its users to create posts in offline mode and they’re uploaded automatically once the device is connected to internet. There may not be internet connectivity every time, so integrating some offline features in your mobile website or application gives your business a competitive edge.
It is estimated that the global smartphone users will exceed 2 billion in 2016. To take advantage of the increasing mobile users, website needs to work smoothly on mobile devices. People use mobile devices because the mobile website and apps are personalized, task oriented and easy to navigate. If a webpage doesn’t load properly on mobile device, people won’t bother to run the website. So it’s time for businesses to seriously consider of having a strong mobile presence.